Research
Sector Review
The Future of International Sports Investment
Ownership, hosting and cross-border capital in a maturing industry.
2026 · 56 pages
Summary
A perspective on how sovereign and institutional capital are reshaping global sport — from ownership and hosting rights to media, sponsorship and stadium infrastructure. The publication maps the strategic logic behind cross-border investment in the sports economy and its diplomatic and reputational dimensions.
Selected findings
- 01Sport has become a serious asset class for sovereign and institutional investors.
- 02Hosting economies use sport as a lever for tourism, diplomacy and brand positioning.
- 03Ownership structures are professionalising, opening space for long-horizon capital.
- 04Reputational and governance standards will define which capital is welcomed.
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